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Web Survey Bibliography

Title Industry and market research: A how-to guide with key resources and tips
Author Kassel, A.
Source Searcher, 7, 5, pp. 30-42
Year 1999
Database ProQuest
Access date 22.07.2004
Abstract Online research offers a fast way to find information about potential new markets, innovative customer services, and competitiors. Packaged market research contains descriptions, forecasts, analyses, and insights - often based on primary research and interviews with industry experts or CEOs. Dialog and LEXIS-NEXIS together offer a total of 16 market research publishers. Some researchers begin industry and market research by contacting a trade or professional association.
Access/Direct link ProQuest (full text)
Year of publication1999
Bibliographic typeJournal article
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Web survey bibliography - Marketing/business (336)

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